Chatbot Marketing Mastery
eBook - ePub

Chatbot Marketing Mastery

  1. 19 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Chatbot Marketing Mastery

About this book

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity.Facebook went from zero chatbots in February 2016 to 18, 000 by July of the same year. Kik had approximately 300, 000, 000 registered users, and those users exchanged 350, 000, 000 automated messages with the platform in the first seven months of its chatbot.You've probably seen chatbots in action. They are on all sorts of websites, from major retail chains to mobile phone service providers and many other types of sites and apps.At first, you might think you're talking to a real person. Usually, a popup appears with a picture of an agent, along with a name. The "agent" asks something like, "May I help you with anything?" Or, "Do you have any questions?"Chatbots use artificial intelligence that is often quite advanced to answer many questions a user might have, and in the event that the Chatbot Marketing Masterybot is unable to help the user, it will usually as the user to call, email, or fill out a support form, or perhaps to check a F.A.Q. page.Chatbots are quite advanced, and many of them can almost manage to fool users into thinking they are speaking to a real person. This is beneficial, because it allows companies to lower their overhead by using chatbots to replace customer service agents in many circumstances, and only when the chatbot is unsuccessful in helping the customer must a real agent step in.Chatbots have a few drawbacks, but they also have many benefits. In this guide, you're going to learn more about how chatbots can be used for marketing, and whether or not chatbots are a good fit for your business.So let's get started.

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Chatbot Solutions

There are already a number of chatbot products on the market. Some are quite effective, while others have been obviously rushed to market and are full of bugs that will frustrate you and your customers.
Let’s take a look at some of the products that are currently on the market and are considered to be good quality.
chattypeople
>> https://chattypeople.com
The chattypeople platform is one of the most popular chatbots available for the Facebook Messenger system, and also works with Facebook comments. They are remarkably affordable, with a 30-day free trial and a permanent free plan for under 100 customers.
The chattypeople platform will even allow you to sell products directly to customers through Facebook with Stripe, Paypal, and other payment platforms.
Botsify
>> https://botsify.com
Botsify is another very popular platform that works for Facebook Messenger, but also has a version that works directly on your website.
They have a free plan (only for Facebook Messenger) that has a lot of features, but their paid plans (which can be used on a website) start at a very reasonable $10 per month.
Botsify also allows human takeover at any time, so you can have a customer service agent take over whenever the chatbot isn’t helping the customer properly.
ChitChatChimp
>> http://chitchatchimp.com
...

Table of contents

  1. (Sem título)
  2. Introduction
  3. Benefits of Chatbots
  4. Drawbacks of Chatbots
  5. Are Chatbots Right For You?
  6. Ways to Use Chatbots
  7. Making Sales
  8. Chatbot Solutions
  9. Conclusion
  10. Resources