Facebook Ad Templates

Your Facebook Ads

Karllo MELLO

• Publisher: Bibliomundi
• Year: 2022
• ISBN:
  9781526036445
• Edition: 1
• Topic: Informatik
• Subtopic: Desktop-Anwendungen

Facebook Advertising Checklist To make sure you get maximum exposure from your Facebook advertisements, it's important you set them up correctly. Here's what do, depending on how you want to promote your business…

Facebook Ad Templates

According to recent stats, Facebook has 1.94 billion users. Although there aren’t official numbers released, it’s estimated that Facebook makes over 4 billion dollars each year from advertising. These two stats mean that Facebook is the ideal place to advertise your business.

How Facebook Ads Are Displayed

There are a few different sections of Facebook where your ads can be seen. The three most common ad locations are in the user’s news feed, within the user’s mobile app, and on the right side of the user’s screen (only relevant to desktop users). Here are some examples of ad placement:

Your ads may be featured on the mobile app or Messenger within Instant Articles, which is Facebook’s content platform. It could also be displayed during videos like Facebook Live or Video on Demand.

You can preview how various ads appear by checking out the Facebook Ads Guide. It breaks down each element of the ad so you can easily visualize what your ad would look like:

You can click on the options above the red arrow to preview what different advertisements would look like.

How to Target Your Facebook Ads

There are plenty of business owners that complain about not making money from their advertisements. They may tell you that Facebook ads are a waste of time and money. They might say that they never broke even on their costs.

But the majority of people criticizing didn’t know how to use the platform correctly and that’s why they never saw a return on their investment. The power of ads on Facebook lies in the ability to target users.

Demographics

Facebook lets you to target users by their demographics such as gender, age, education level, and politics.

You can choose to have your ads shown to people who meet certain behaviors. For example, you can target an ad toward men or women who have a marriage anniversary coming up in the next 90 days. That can be helpful for flower shops or jewelry brands looking to advertise.

You can target users by location. If you own a local food market, you might want to target customers who just moved to the area since they may not be aware of your store. The same is true of other service-based businesses like hair salons or spas.

Interests

Another way you can narrow down your audience is to check their interests. You can ...