How to Start Your Own Day Care Center
Thereâs a definite need for day care centers as more and more mothers of preschool-age children are forced to find jobs outside the home. This is due in part to the current economy and unfortunately, to the high divorce rate, which means mothers who might ordinarily stay at home and care for their own children, must seek income to help make ends meet.
Many experts expect the demand to increase through the turn of the century and the popularity of this type of business to continue growing from there. They base their forecasts on the fact that more and more young parents have happy memories of the time they spent in day care centers and title learning experiences they enjoyed. And again, there is the continuing need or desire of young mothers to work outside the home.
Profitable day care centers are much more than glorified babysitting services. Social researchers have found that the most important years in a childâs development are those from one to six. Thus, the exposure to the world in which he lives, the instruction he receives, and the habits he forms during those years definitely affect his ability to learn and properly adjust as he progresses through his years of formal education.
For mothers of todayâusually better educated than their mothersâare more aware of these factors and wanting the best for their children are demanding the structured preschool education and learning stimulation offered by modern day care centers. This is an honest desire of the mothers of preschool-age children, even those who arenât forced to work outside the home.
Another thing in your favor: even though there seems to be a trend for many large companies to finance and operate day care centers for their employees in or close by their factories or office buildings, studies show that most working parents prefer to leave their children closer to home than where they work. Thus, privately operated day care centers in residential neighborhood areas should not be worried too much about competition from the few company-operated day care centers.
The first step toward start-up of a profitable day care center is to understand what makes them profitable. There are a lot of day care centers operating with full enrollments of thirty-five to sixty-five children, but just barely breaking even. This is generally the result of regulations imposed by the state government, causing exorbitant overhead costs of operation. Basically, youâll need facilities to handle 150 to 200 children in order to realize annual profits in the âbefore taxesâ bracket of $100,000.
Check with your state and local government regulatory agencies. Many states require day care centers to provide a minimum area per child, both inside and outside the building, plus at least one hot meal per day. A licensed teacher for every fifteen to twenty children and even a licensed nurse on the premises may be required. Be sure to know the regulations in your area and then design your business plan to meet these regulations.
Actually, you can begin by operating a babysitting service by learning and expanding from your profits and of course, through the long-term benefits of establishing a quality image. In fact, we recommend that you do start smallâwith a babysitting serviceâand build upon your progressive successes. Unless, of course, you have half a million dollars to invest.
Once youâre beyond the babysitting stage, out of your home and backyard, beginning to build a real day care facility, you might try locating in your church or one of your areaâs civic club facilities. Also, you should check out the possibilities of renting or buying a vacant house. A large ranch-style home with a large backyard would probably suit your needs at this stage. But be sure you have zoning approval from your city council before signing a rent lease and finalizing your plans.
You might find, if you have your business plan in order, that a church or labor union will sponsor your business or even offer financial backing. Arranging some sort of partnership or sponsorship agreement with an established local organization will solve a lot of problems for you, not only in the area of space but in assistance with start-up costs and city fatherâs approval.
Incidentally, a day care center is perhaps the ideal business for absentee ownership or a group of professional investors. Keep this fact in mind as you organize your plan and seek financing. See our business report, âHow to Raise Money for Starting Your Own Business.â
Generally, a âshoestring entrepreneurâ in this business will do very well to locate in a vacant convenience store or even a vacant grocery store in a larger shopping center. The zoning will be in your favor, plus youâll have adequate parking space and less expense in partitioning or remodeling the building to suit your needs.
Ideally, your day care center should be located on a main thoroughfare with the building set back from the street. You should be on the right-hand side of the street as the traffic heads toward the major business or industrial areas of your community. In larger metropolitan areas, this would be on the city side of the âbedroomâ communities. In smaller communities, you can locate just about anywhere except in the downtown area.
If at all possible, you should plan your facility similar to a hospital or motel entrance. This would be a driveway from the street to your door, usually under a covered drive-thru, with the driveway continuing back out to the street. Your long-term parking space would then be located in the center of the U or between the driveway and the street. You want to strive for the convenience of the parent in being able to drive right up to your door. She can drop off the child with only a few steps into your facility and easy access back onto the main thoroughfare.
Depending on your city sign ordinances and your finances, go all out with your sign. Advertise the name of your day care center, the hours youâre open, whether you accept drop-ins, overnighters, or weekenders, and of course, your phone number. The sign makers and advertising people may strongly advise you against so much wording on your sign, but in this instance, donât listen to them. Your sign should state all essential information and serve to convince passersby that you can handle their childcare problems whenever the need arises.
If you initially locate in or through the sponsorship of a church or labor union, these people can assist you tremendously by including a mention of your services in their membership bulletins and bypassing out circulars or flyers.
Youâll need to decide on your regular day care hours. Generally, these are from 6:00 a.m. through 6:00 p.m. Youâll also need to decide whether you want to offer breakfast for the children. If so, youâll have to plan for a cook and food supplies for morning meals. Weâll discuss kitchen facilities and kitchen help later, but the first deci...