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Branding
About this book
Una marca es un intangible activo fundamental. Fortalecer el valor que proporciona una marca exige mejorar y multiplicar los puntos de contacto con su audiencia, y que sean satisfactorios y estĂ©n dotados de significado. Una marca poderosa genera personalidad, notoriedad y preferencia, objetivos fundamentales en la actual situaciĂłn de mercado. Este libro presenta quĂ© es y cĂłmo actĂșa una marca, explica cuĂĄles son las tendencias mĂĄs relevantes que afectan a esta realidad intangible y propone lĂneas de trabajo estratĂ©gico para responder a los inminentes retos que se avecinan.
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Yes, you can access Branding by Velilla Gil, Javier in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.