Este libro pretende ser un acercamiento claro a la gestión de las crisis en un mundo móvil e interconectado, condicionado por un ecosistema de aplicaciones y gobernado por unos público informado, solapado y deseoso de compartir. Sobre estos cimientos se construye el modelo de intervención basado en cinco pilares: hablar, escuchar, actuar con rapidez, honestidad y cercanía. Estas cinco dimensiones representan un protocolo sencillo, pero realista, con el que abordar con seguridad gran parte de las situaciones de crisis, eliminando lo superfluo y poniendo el foco en lo esencial. Un proceso que tiene algo de conocimientos, mucho de previsión y elevadas dosis de sentido común.
- 256 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Prólogo La normalidad de la crisis
- Introducción
- Crisis 2.0
- La gestión de crisis en un mundo móvil conectado
- Preparación para la gestión de la crisis
- Modelo de gestión de (NO)CRISIS
- Hablar
- Escuchar
- Rapidez
- Honestidad
- Cercanía
- Casos prácticos
- Tres modos de enfrentar una crisis en un mundo conectado: Atentado 17A, Inundaciones Río Segura y Virus del Ébola en España
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Yes, you can access (NO)CRISIS by Losada Díaz, José Carlos in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.