Cambio social y Relaciones Públicas
eBook - PDF

Cambio social y Relaciones Públicas

  1. 246 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Cambio social y Relaciones Públicas

About this book

El sector profesional de las Relaciones Públicas y la Comunicación Corporativa, al igual que la sociedad en general, se encuentra inmerso en una intensa transformación. El cambio de paradigmas económico, tecnológico, demográfico y social obligan a reflexionar en profundidad sobre cómo hacer frente a los nuevos retos impuestos por las turbulencias del cambio y así lo hacen en este libro dieciséis autores iberoamericanos, procedentes de Argentina, Brasil, España y México, abordando temas tan diversos como la medición y evaluación de las relaciones con los stakeholders y de los intangibles; el Lobbying; el Servicio de Atención al Usuario y la figura del Ombudsman; el uso de las técnicas y herramientas de Relaciones Públicas en una muestra de PYMES gallegas; el análisis de los websites de la Iglesia Católica en España y México; cómo afecta la constante transformación de las TIC al ejercicio profesional de los dircoms; y la situación de los nuevos grados de Publicidad y Relaciones Públicas en las universidades de la comunidad autónoma de Cataluña (España).

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Yes, you can access Cambio social y Relaciones Públicas by Matilla i Serrano, Kathy in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2014
eBook ISBN
9788490645482
Edition
1
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents