El libro pivota sobre el tema común de la sociedad conectada que caracteriza las dos primeras décadas del siglo XXI y que no cabe duda que está modificando radical y dramáticamente nuestra realidad, sea cual sea la faceta desde la que la vivamos y, por lo tanto, la construyamos. No era objetivo de este título reflexionar sobre la disrupción tecnológica, ni sobre sus causas, ni sobre sus efectos. La literatura específica sobre este tema ha sido abundantísima en las últimas décadas y todo augura que lo seguirá siendo los próximos años. Más bien pretendíamos introducir una nueva mirada, desde la perspectiva de la asunción de los hechos. Las tecnologías de la información han provocado un profundo cambio de paradigma que afecta la línea de flotación de la comunicación y, por lo tanto, también de las relaciones públicas. Nos interesaba conocer algunos casos en los que la conexión entre organizaciones y públicos?la sociedad conectada? orientase las investigaciones de los académicos incorporados a este proyecto editorial, desde la perspectiva del área de conocimiento de las relaciones públicas
- 254 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Yes, you can access Casos de estudio de relaciones públicas by in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over 1.5 million books available in our catalogue for you to explore.