
The ADvantage
How to Attract Customers and Get Your Point Across
- 352 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Entrepreneurs and forward thinkers: before you spend one dollar on marketing and advertising, you must read this.
Everything you think you know about communication is wrong. The world may be changing but the rules for reaching your audience aren't. An advertisement might contain flashy sound effects, bright lights, and shouting voices to briefly attract people's attention but the only thing that will truly capture the heart and soul of your next ideal customer is compelling copy. This guidebook will supply you with the essential skills to enhance your products and services by engaging targeted prospects with impactful messaging. You will learn how to create a memorable story so inspiring your customers can't stop listening or watching then actually follow through with their wallets! Let the novices continue to play checkers with subpar, sterile statements that say noting. Let them wonder why their business hasn't increased. You will have mastered the marketing chessboard where the ringing of the cash register will be your new theme song.
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Information
Table of contents
- Why Some Ads Work and Others Don’t
- Hear, Here
- The Adculture
- What Makes an Ad Spot-On?
- Your Marketing/Advertising Journey Begins
- Copywriting Your Ship
- Tell Me a Story
- Targeting Your Message
- Branding Your Brand at the Market
- Communipulation
- The Four M’s
- Persuasion versus Invasion
- The Seven Deadly Sins That Sell
- The Dirty Dozen Mitsakes
- Staking Your Claims
- Sharing and Exchanging Information
- Call to Action
- The Ten Simple Tips to Eliminate Copywriter’s Frustration
- Can We Be Honest? Avoiding Truth Decay
- Pivot Point Messaging
- Climbing Over Oversights
- You’re One in (of) a Million
- The Kingdom and the Power
- ADxercising
- The Future of Messaging
- Content Marketing
- Aim and Purpose