Cómo conseguir presencia en los medios sin un gabinete de prensa
eBook - PDF

Cómo conseguir presencia en los medios sin un gabinete de prensa

  1. 104 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Cómo conseguir presencia en los medios sin un gabinete de prensa

About this book

Las grandes empresas o personajes públicos hace décadas que delegaron su relación con los medios en responsables o gabinetes de prensa. Esto ha burocratizado la llegada de la información a las redacciones, dejando fuera del reparto a quienes no pueden disponer de personal especializado. Este manual no pretende sustituir a periodistas, sino proporcionarle a PYMES y profesionales independientes una guía para saber qué tienen que hacer cuando puntualmente necesitan dirigirse a los medios de comunicación. Ofrece, además, consejos prácticos para el temido momento de enfrentarse a una grabadora, un micrófono o, aún peor, una cámara de televisión. Desmitifica al periodista como ogro que busca los fallos de los entrevistados e intenta explicarles a los grandes personajes de campos como el científico por qué sus mensajes no le llegan al gran público. Por último, trata de darle a los profesionales de gabinetes nuevas ideas para llegar a los medios, especialmente si se formaron en el campo de la empresa y no en el periodístico.

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Yes, you can access Cómo conseguir presencia en los medios sin un gabinete de prensa by Estévez Fernández, Laura in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.

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