- 240 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Comunicación móvil
About this book
El paradigma móvil ha entrado con fuerza en nuestras vidas y condiciona nuestra forma de relacionarnos y de informarnos. El periodismo, la comunicación y la publicidad se enfrentan al tsunami de la movilidad aplicando estrategias de adaptación e innovación.Cada capítulo aborda dichos cambios desde una mirada particular y para un sector específico, pormedio del retrato de su situación y del análisis de dichos cambios, desde un punto de vista práctico. Todas y todos los autores presentan una trayectoria de relevancia en su respectivo ámbito temático.
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Yes, you can access Comunicación móvil by Costa-Sánchez, Carmen, López-García, Xosé in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Introducción. Desde el paradigma móvil
- Periodismo móvil. Perspectivas glocales
- Comunicación corporativa en movilidad
- Herramientas móviles para el ciberperiodismo
- Gabinetes de comunicación móviles
- Periodismo inmersivo y dispositivos móviles
- Audiencias y contenidos móviles
- Audiencia móvil y social de los debates electorales en televisión
- Aplicaciones móviles y televisión
- Publicidad y marketing móvil. El auge de las compras online
- Presente y futuro applicado. Tipología de aplicaciones y proceso de diseño de apps móviles