Comunicación institucional para periodistas
eBook - PDF

Comunicación institucional para periodistas

Manual práctico de comunicación y relaciones públicas

  1. 240 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Comunicación institucional para periodistas

Manual práctico de comunicación y relaciones públicas

About this book

¿Por qué otro manual de comunicación? Fundamentalmente, por su enfoque: este manual está dirigido a periodistas, a quienes se forma para serlo, porque necesitan conocer las claves de funcionamiento de quienes les aportan las noticias; o a aquellos que, siéndolo, deciden dar el salto a ejercer de fuentes. Ser periodista es un buen punto de partida. Conoce la profesión, las necesidades del informador, los enfoques, lo que vende? pero no es suficiente. Es esencial una formación específica para convertirse en un especialista realmente cualificado. Como afirma Juan Cruz Más en el prólogo, ?José Manuel Burgueño ha escrito un libro sencillo, práctico, con ejemplos y anécdotas, que se lee de un tirón, y con la credibilidad que se deriva de una vida de experiencia. Muy propio para varios públicos: empresarios, consultores y responsables de la imagen de empresas e instituciones, estudiantes?, y periodistas.?

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Yes, you can access Comunicación institucional para periodistas by Burgueño Muñoz, José Manuel in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.

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