Un recorrido completo por el universo de la comunicación interna. Una lectura entretenida que presenta los cambios en el contexto estratégico en el que están operando los departamentos de comunicación actuales: la necesidad de innovación y de capacidad de dar respuesta a un entorno aceleradamente cambiante; los nuevos perfiles, estilos de vida y requisitos personales de las nuevas generaciones de empleados; la creciente importancia del valor de la marca y de la reputación corporativa; y, finalmente, los efectos que tiene la tecnología sobre esta función. Paso a paso, la obra va invitando al lector a conocer los acuerdos, las discusiones y las claves para la planificación, diseño y medición de proyectos estratégicos de comunicación interna.

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Publisher

Editorial UOC, S.L.

Year

2020

eBook ISBN

9788491806837

Edition

Topic

Betriebswirtschaft

Subtopic

Unternehmenskommunikation

Agradecimientos
Prólogo
Introducción
Mapa de la comunicación interna
Estrategia de comunicación interna
Actores, lenguajes y medios de la comunicación interna
Medición en comunicación interna
¿Cómo se hizo? Casos prácticos
Epílogo
Bibliografía
Autores

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Yes, you can access Comunicación interna total by Cuenca Fontbona, Joan, Verazzi, Laura in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Unternehmenskommunikation. We have over one million books available in our catalogue for you to explore.

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