Comportamiento del consumidor
eBook - PDF

Comportamiento del consumidor

Mollá Descals, Alejandro

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  1. 240 pages
  2. Spanish
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Comportamiento del consumidor

Mollá Descals, Alejandro

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About This Book

En la toma de decisiones de marketing, la información es un elemento crucial.Conocer al máximo al consumidor es clave para poder identificar las oportunidades que el mercado plantea a la empresa. Pero conocer al consumidor no es suficiente: hay que saber también cómo reacciona a las estrategias de producto, precio, distribución y comunicación. Y es que sólo a partir del conocimiento completo de los consumidores y de su reacción al mix de marketing se puede desarrollar el encuentro de la empresa con ellos de manera eficaz. En el contexto del marketing, la supervivencia y el crecimiento de las empresas dependen del conocimiento exacto que los directivos de marketing tengan del comportamiento de los consumidores. Un conocimiento del consumidor cuyo estudio y análisis no sólo ha de estar referido al acto de compra, sino que ha de tener en cuenta todas las actividades previas y posteriores a la compra que resulten relevantes.

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Yes, you can access Comportamiento del consumidor by Mollá Descals, Alejandro in PDF and/or ePUB format, as well as other popular books in Derecho & Derecho del consumo. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2012
ISBN
9788490293300
Edition
1
Topic
Derecho
Subtopic
Derecho del consumo

Table of contents