Vivimos inmersos en un denso entramado de interacciones que conectan personas, información, eventos y lugares acelerando o restringiendo los flujos de información, ideas y percepciones en un instantáneo y masivo sistema social organizado en redes. Este libro presenta tanto una introducción básica a los conceptos fundamentales del ARS útil para aquellos que deseen conocer y utilizar el ARS en su área profesional como capítulos escritos por especialistas con diversas aplicaciones del ARS a los ámbitos profesionales. El análisis de redes sociales (ARS) es una poderosa herramienta intelectual para la representación de la estructura de las redes sociales y la identificación de entidades claves en el seno de las redes. La obra está pensada tanto como introducción al ARS como para presentar todas las posibilidades de aplicación y comprensión de las redes usando la visión para pensar. El ARS y las técnicas de representación de datos e información permiten amplificar nuestra comprensión de los fenómenos sociales en red tan propios de nuestro tiempo.

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Yes, you can access Conectados por redes sociales by del Fresno García, Miguel, Marqués Martínez, Pilar, Sánchez Paunero, David in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Editorial UOC, S.L.

Year

2014

eBook ISBN

9788490645208

Edition

Topic

Business

Subtopic

Digital Marketing

Index

Business

About this book

Frequently asked questions

Information

Table of contents