
The Corporate Warrior
Successful Strategies from Military Leaders to Win Your Business Battles
- 305 pages
- English
- PDF
- Available on iOS & Android
The Corporate Warrior
Successful Strategies from Military Leaders to Win Your Business Battles
About this book
You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges.
Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victoriously can be your guides to winning strategies.
The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell's direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
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Information
Table of contents
- Cover
- Title page
- Copyright page
- WHAT YOUR COLLEAGUES ARE SAYING ABOUT THE CORPORATE WARRIOR
- DEDICATION
- FOREWORD By Admiral James (“Jim”) George Stavridis
- Jim Lukaszewski, America’s Crisis Guru® on The Corporate Warrior
- PREFACE
- CONTENTS
- CHAPTER ONE: UNDERSTAND THE GLOBAL COMPETITIVE MARKETPLACE
- CHAPTER TWO: DEFINE SUCCESS
- CHAPTER THREE: WHAT OBSTACLES MUST YOU OVERCOME?
- CHAPTER FOUR: UNDERSTAND YOUR TARGET AUDIENCE
- CHAPTER FIVE: ELEMENTS OF STRATEGY
- CHAPTER SIX: CRITICAL ELEMENTS OF A STRATEGIC COMMUNICATION PLAN
- CHAPTER SEVEN: DEVELOPING YOUR STORY AND NARRATIVE
- CHAPTER EIGHT: OVERCOMING OBSTACLES TO YOUR SUCCESS
- CHAPTER NINE: HOW VITAL IS STRATEGIC COMMUNICATION TO CRISIS MANAGEMENT?
- CHAPTER TEN: CYBERSECURITY RESILIENCE
- CONCLUSION
- INDEX
- ACKNOWLEDGMENTS
- CREDITS
- ABOUT THE AUTHOR
- ABOUT ROTHSTEIN PUBLISHING