Este libro presenta los resultados de una investigación sobre las estrategias de publicidad y relaciones públicas de tres marcas de referencia en el ecosistema digital de Barcelona, ciudad que se ha convertido en uno de los principales hubs tecnológicos del mundo. Las conclusiones del análisis de la planificación publicitaria y de las relaciones públicas nativas digitales expuestas en el libro, aportan conocimiento acerca del ecosistema startup y también de las empresas e instituciones que afrontan el imparable proceso de transformación digital en el que está inmersa la comunicación.

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Yes, you can access Estrategias de publicidad y relaciones públicas en la era digital by Coll Rubio, Patrícia, Micó i Sanz, Josep Lluís in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.