eBook - PDF

Industria de la comunicación y economía digital

Name: Industria de la comunicación y economía digital
ISBN: 9788491164913

Guía básica del Dircom

Zapata Palacios,

Lelia,

268 pages
English
PDF
Available on iOS & Android

eBook - PDF

Industria de la comunicación y economía digital

Guía básica del Dircom

Zapata Palacios,

Lelia,

About this book

Industria de la comunicación y economía digital te ayudará a entender la nueva economía, así como la transformación digital de empresas y organizaciones que demandan gestionar los intangibles y liderar sus comunicaciones desde la profesionalidad que aporta el Dircom. Este libro te permitirá comprender la industria de la comunicación, las tendencias, su transformación y los nuevos perfiles digitales. Este manual no solo es una guía práctica para empezar a trabajar en comunicación 360º (corporativa, interna y de crisis) sino que, además, ofrece técnicas adecuadas para abordar el trabajo cotidiano desde la planificación. Esta obra está dirigida a periodistas, comunicadores y relaciones públicas que quieran trabajar por cuenta propia o ajena. También a empresarios, directivos y profesionales de cualquier sector que deseen comprender qué hace el Dircom, cómo debe trabajar y cómo contribuye a conseguir los objetivos de negocio, mejorando la cuenta de resultados.

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Yes, you can access Industria de la comunicación y economía digital by Zapata Palacios, Lelia in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Industria de medios y comunicaciones. We have over one million books available in our catalogue for you to explore.