La fidelización en los centros deportivos
eBook - PDF

La fidelización en los centros deportivos

Diferénciate. Cuida a tus clientes

  1. 170 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

La fidelización en los centros deportivos

Diferénciate. Cuida a tus clientes

About this book

El sector de los centros deportivos es cada vez más competitivo. En él conviven empresas que responden al perfil de los gimnasios tradicionales, junto con centros de fitness, centros de wellness, centros low-cost y micro-centros especializados. Esta proliferación de modelos de negocio con su multiplicidad de ofertas, ha incrementado de forma significativa el nivel de competencia entre las empresas, que han tenido que agudizar su ingenio competitivo para asegurar su permanencia, y no siempre lo han hecho teniendo en cuenta al cliente. La fidelización en los centros deportivos parte del análisis teórico de tres elementos clave de la estrategia de negocio, como son los clientes, los servicios y las cuotas, para exponer a continuación una serie de consideraciones prácticas sobre cada uno de ellos, que pueden ayudar a los centros deportivos a mejorar sus resultados al poner el foco de atención en aquello que realmente es importante: cuidar a los clientes.

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Information

Publisher
Editorial UOC, S.L.
Year
2013
eBook ISBN
9788490298022
Edition
1
Topic
Business
Subtopic
Sport & Exercise Science
Index
Business

Table of contents

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    Yes, you can access La fidelización en los centros deportivos by Sánchez Martín, Jorge in PDF and/or ePUB format, as well as other popular books in Business & Sport & Exercise Science. We have over one million books available in our catalogue for you to explore.