eBook - PDF
La gestión estratégica de las relaciones públicas en organizaciones sociales
- 242 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La gestión estratégica de las relaciones públicas en organizaciones sociales
About this book
Esta obra hace un recorrido por la aplicación de la disciplina y la práctica profesional de las relaciones públicas en organizaciones sociales. Los cambios económicos, políticos y sociológicos experimentados en España en los últimos años han provocado que los movimientos ciudadanos adquieran una mayor relevancia en el espacio público. La crisis, convertida en una oportunidad, es una base para que entidades no lucrativas vean en la gestión estratégica de la comunicación una eficaz herramienta para fortalecer vínculos con su base social. Y, por supuesto, la aplicación práctica de la web 2.0 es imprescindible también en este nuevo camino organizacional.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access La gestión estratégica de las relaciones públicas en organizaciones sociales by Soria Ibáñez, Mª del Mar in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Conceptualización de organizaciones sociales y tipologías
- Relaciones públicas y organizaciones sociales: un vínculo necesario en nuevos contextos
- La articulación profesional de las relaciones públicas: comunicación externa y comunicación interna
- Las relaciones públicas en una organización social
- Relaciones públicas en internet
- Plan de medios sociales para organizaciones sociales
- Página en blanco