The Business of Trademarks

A Practical Guide to Trademark Management for Attorneys and Paralegals

Carol Chadirjian

• Publisher: Universal-Publishers
• Year: 2018
• eBook ISBN: 9781627341936
• Topic: Law
• Subtopic: Intellectual Property Law
• Index: Law

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are: °* Trademark searching for clearance°* Forms to be filed with the Patent and Trademark Office°* Famous trademarks and trade dress°* Responding to office actions°* Methods of enforcing trademarks°* Trademarks in commercial transactions°°The Business of Trademarks is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.

Table of contents

• Cover Page
• Half Title
• Full Title
• Copyright
• Dedication
• Contents
• Table of Authorities
• Preface
• Chapter 1 - Introduction to Trademarks
• Chapter 2 - Trademarks as a form of Intellectual Property
• Chapter 3 - Types of Trademarks
• Chapter 4 - Trademark Selection
• Chapter 5 - Trademark Searches and Clearance
• Chapter 6 - The Trademark Registration Process
• Chapter 7 - Navigating the PTO Website
• Chapter 8 - Famous Trademarks
• Chapter 9 - Trade Dress
• Chapter 10 - Policing Trademarks
• Chapter 11 - TTAB
• Chapter 12 - Counterfeits
• Chapter 13 - Corporate Transactions
• Chapter 14 - Trademark Portfolio Audits
• Appendix A - Nice Classification
• Appendix B - Trademark Application
• Appendix C - Office Action
• Appendix D - Statement of Use
• Appendix E - Notice of Publication
• Appendix F - Notice of Allowance
• Appendix G - Request for Ex parte Reexamination
• Appendix H - Notice of Appeal
• Appendix I - Combined Declaration of Use
• Appendix J - Declaration of Use
• Appendix K - Closing Chart
• Appendix L - Trademark List for Closing
• Appendix M - Closing List
• Appendix N - Lanham Act
• Glossary of Trademark Terms