Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
eBook - ePub

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

  1. 386 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

About this book

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical com

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Information

Publisher
BrownWalker Press
Year
2019
Topic
Business
eBook ISBN
9781627347419
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Half Title
  3. Full Title
  4. Copyright
  5. Table of Contents
  6. Detailed Table of Contents
  7. Foreword by Bruno Mascitelli
  8. Foreword by Nuri Wulandari
  9. Chapter 1 - Omni-Channel Purchasing Behaviour and Service Quality
  10. Chapter 2 - Social Media Ecosystems: The Millennial Brand Perceptions
  11. Chapter 3 - Social Media and Purchase Intentions: Strategic Marketing Implications
  12. Chapter 4 - A Store-Driven Luxury Fashion Omni-Channel Retailer: Emerging Practices from Luisaviaroma
  13. Chapter 5 - Enhancing Online Brand Relationship Performance: Insights and Reflections
  14. Chapter 6 - Social Media Managed Brand Communities
  15. Chapter 7 - Omni-Channel Purchasing Behaviour: Issues and Insights
  16. Chapter 8 - Online Service Failure, Recovery Strategy and Customer Retention
  17. Chapter 9 - Social Media Marketing in Fashion Brands: Communication and Consumption Trajectories
  18. Chapter 10 - Navigating Luxury Brands Ecosystems: Evidence from Conceptual Marketing
  19. Chapter 11 - Understanding Brand Loyalty in the Luxury Smartphones Industry: Some Antecedents and the Moderating Role of Switching Behaviour
  20. Chapter 12 - Building Brands Together: Online Brand Community and Commitment in the Luxury Fashion Industry
  21. Chapter 13 - Online Service Failure and Recovery Strategies: Creative Insights and Strategies
  22. About the Contributors
  23. Back Cover

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Yes, you can access Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem, Elena Patten and Yllka Azemi in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.