eBook - ePub
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
- 386 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
About this book
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical com
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Yes, you can access Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem, Elena Patten and Yllka Azemi in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Half Title
- Full Title
- Copyright
- Table of Contents
- Detailed Table of Contents
- Foreword by Bruno Mascitelli
- Foreword by Nuri Wulandari
- Chapter 1 - Omni-Channel Purchasing Behaviour and Service Quality
- Chapter 2 - Social Media Ecosystems: The Millennial Brand Perceptions
- Chapter 3 - Social Media and Purchase Intentions: Strategic Marketing Implications
- Chapter 4 - A Store-Driven Luxury Fashion Omni-Channel Retailer: Emerging Practices from Luisaviaroma
- Chapter 5 - Enhancing Online Brand Relationship Performance: Insights and Reflections
- Chapter 6 - Social Media Managed Brand Communities
- Chapter 7 - Omni-Channel Purchasing Behaviour: Issues and Insights
- Chapter 8 - Online Service Failure, Recovery Strategy and Customer Retention
- Chapter 9 - Social Media Marketing in Fashion Brands: Communication and Consumption Trajectories
- Chapter 10 - Navigating Luxury Brands Ecosystems: Evidence from Conceptual Marketing
- Chapter 11 - Understanding Brand Loyalty in the Luxury Smartphones Industry: Some Antecedents and the Moderating Role of Switching Behaviour
- Chapter 12 - Building Brands Together: Online Brand Community and Commitment in the Luxury Fashion Industry
- Chapter 13 - Online Service Failure and Recovery Strategies: Creative Insights and Strategies
- About the Contributors
- Back Cover