eBook - PDF

Las campañas conectadas

Name: Las campañas conectadas
ISBN: 9788491806349

Comunicación política en campaña electoral

Peytibi,

Xavier,

218 pages
English
PDF
Available on iOS & Android

eBook - PDF

Las campañas conectadas

Comunicación política en campaña electoral

Peytibi,

Xavier,

About this book

¿Qué hacía de Bill Clinton el perfecto candidato? ¿Cómo podemos persuadir a los indecisos en una campaña electoralonlineyoffline? ¿Estar más en la calle tiene efectos en el voto? ¿Hay trucos para que los activistas se movilicen? Estas y centenares de preguntas más se responden en este libro a través de historias, anécdotas y decenas de ejemplos prácticos en campañas de todo el mundo. Porque el modo de hacer campaña electoral está cambiando a la par que cambia la sociedad. Cada vez tienen más importancia las percepciones, las relaciones y conseguir memorabilidad en el elector. Porque solo si entendemos cómo afecta la comunicación política a los potenciales votantes podremos prepararnos para persuadirlos, sea de modoofflineuonline, en campañas conectadas.

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Yes, you can access Las campañas conectadas by Peytibi, Xavier in PDF and/or ePUB format, as well as other popular books in Politica e relazioni internazionali & Campagne ed elezioni politiche. We have over one million books available in our catalogue for you to explore.