- 262 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Las nuevas fronteras de la comunicación corporativa
About this book
En la era del relato, las historias son una herramienta de generación de empatía y la comunicación corporativa ha sufrido una transformación radical. Este libro pretende delimitar sus nuevas fronteras —signadas por la digitalización y las redes sociales— sin abandonar los elementos nucleares que siempre han sido la base de la comunicación de cualquier institución pero dando cabida también a otros conocimientos que deben formar parte del ADN de cualquier comunicador: social media plan, redes sociales y analítica digital, plan de crisis digital, storytelling, narrativas transmedia, responsabilidad corporativa, reputación digital, sostenibilidad e información medioambiental o transparencia y buen gobierno.
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Table of contents
- Introducción
- La persistencia de los elementos clásicos
- Metodología y enfoque
- De la figura del jefe de prensa al director de comunicación
- El plan de comunicación como elemento nuclear de la comunicación corporativa
- Comunicación de crisis
- Relaciones con medios de comunicación
- La formación de portavoces
- Las nuevas fronteras
- Social media plan, RR. SS. y analítica, y plan de crisis digital
- Storytelling, narrativas transmedia y branded content
- Patrocinio y mecenazgo
- Fundaciones y filántropos, ONG y voluntariado corporativo
- El papel de la responsabilidad corporativa
- La gestión de la reputación corporativa y de las crisis de reputación
- Sostenibilidad e información medioambiental
- Buen gobierno corporativo y códigos de conducta empresarial
- La transparencia informativa y cómo comunicarla eficazmente
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Yes, you can access Las nuevas fronteras de la comunicación corporativa by García Santamaría, José Vicente in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.