- 194 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Los públicos en las relaciones públicas
About this book
Si entendemos las relaciones públicas como la gestión de las relaciones entre una organización y sus públicos, el concepto de público se perfila como un elemento fundamental dentro de la disciplina. Partiendo de esta premisa, este estudio sintetiza las principales ideas y teorías que se manejan en el ámbito de las relaciones públicas sobre el concepto de público y otros términos análogos y complementarios, analizando desde las aportaciones clásicas hasta las visiones más innovadoras. Este manual está encaminado a ofrecer, tanto a estudiantes como a estudiosos de las relaciones públicas, un documento útil de consulta sobre la investigación de los públicos en la disciplina.
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Yes, you can access Los públicos en las relaciones públicas by Míguez González, María Isabel in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Öffentlichkeitsarbeit. We have over one million books available in our catalogue for you to explore.