Los públicos en las relaciones públicas
eBook - PDF

Los públicos en las relaciones públicas

Míguez González, María Isabel

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  1. 194 pages
  2. Spanish
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Los públicos en las relaciones públicas

Míguez González, María Isabel

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About This Book

Si entendemos las relaciones públicas como la gestión de las relaciones entre una organización y sus públicos, el concepto de público se perfila como un elemento fundamental dentro de la disciplina. Partiendo de esta premisa, este estudio sintetiza las principales ideas y teorías que se manejan en el ámbito de las relaciones públicas sobre el concepto de público y otros términos análogos y complementarios, analizando desde las aportaciones clásicas hasta las visiones más innovadoras. Este manual está encaminado a ofrecer, tanto a estudiantes como a estudiosos de las relaciones públicas, un documento útil de consulta sobre la investigación de los públicos en la disciplina.

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Information

Year
2012
ISBN
9788490291610
Edition
1

Table of contents