eBook - PDF

Los medios ante los modelos de suscripción

Name: Los medios ante los modelos de suscripción
ISBN: 9788491806271

Cerezo Gilarranz,

Pepe,

160 pages
English
PDF
Available on iOS & Android

eBook - PDF

Los medios ante los modelos de suscripción

Cerezo Gilarranz,

Pepe,

About this book

Los medios de comunicación siguen inmersos en una permanente transformación como consecuencia de los continuos cambios que están configurando el nuevo ecosistema digital, sobre todo en lo que se refiere a su modelo de negocio. La caída de la circulación y de los ingresos de publicidad tradicional no se ha visto compensada por el crecimiento de la publicidad digital lastrada por el poder de las plataformas tecnológicas. Por ello, asistimos a una nueva transformación del sector encaminada a la búsqueda de ingresos directos. Las suscripciones son, por tanto, un paso más hacia un modelo integral dereader revenueque deberá incorporar los ingresos actuales y futuros derivados de la oferta de productos y servicios que sea más adecuada a las necesidades del usuario.

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Yes, you can access Los medios ante los modelos de suscripción by Cerezo Gilarranz, Pepe in PDF and/or ePUB format, as well as other popular books in Sprachen & Linguistik & Journalismus. We have over one million books available in our catalogue for you to explore.