eBook - PDF

Los medios líquidos

Name: Los medios líquidos
ISBN: 9788491802006

La transformación de los modelos de negocio

Cerezo Gilarranz,

Pepe,

214 pages
English
PDF
Available on iOS & Android

eBook - PDF

Los medios líquidos

La transformación de los modelos de negocio

Cerezo Gilarranz,

Pepe,

About this book

En apenas unos pocos años hemos asistido al mayor cambio de la historia de la prensa: de un ecosistema de creadores de contenidos que controlaba la cadena de valor a un nuevo modelo en el que las plataformas de distribución globales se han apropiado de la relación con el usuario. Haciendo nuestra la reflexión del sociólogo Zygmunt Bauman, los medios están experimentado también un cambio de estado, volviéndose estructuras líquidas, en constante estado de transformación. Ante este complejo y cambiante escenario, sobrevivirán aquellos medios que sean capaces de adaptarse a las nuevas reglas del negocio digital: los customer media.

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Yes, you can access Los medios líquidos by Cerezo Gilarranz, Pepe in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.