Mercados culturales. Doce estudios de marketing
eBook - PDF

Mercados culturales. Doce estudios de marketing

  1. 210 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Mercados culturales. Doce estudios de marketing

About this book

¿Percibe el público la oferta de una librería tal cual se plantea desde la dirección? ¿Cómo erradicar el problema del maltrato a libros en una biblioteca? ¿Produce la programación de un festival de cine algún efecto social? ¿De qué depende el éxito de la relación entre exhibidores teatrales y compañías? ¿Cuáles son las causas de la descarga gratuita de música? ¿Cómo valoran un festival de teatro de calle sus asistentes? ¿Qué mensaje proyectar para erradicar un problema en una biblioteca? ¿Qué efecto tiene la promoción de música a través de radiofórmulas? ¿Cómo valorar si están satisfechos los visitantes de una exposición? ¿Por qué la gente joven ha dejado de ir al cine? ¿Qué imagen tienen de un auditorio sus asistentes regulares? ¿Qué fuentes de financiación pueden utilizar los museos para conseguir más público?? Este libro da respuesta a todas estas preguntas a través de 12 investigaciones de marketing realizadas en diferentes contextos culturales.

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Yes, you can access Mercados culturales. Doce estudios de marketing by Cuadrado García, Manuel in PDF and/or ePUB format, as well as other popular books in Art & Museum Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2012
eBook ISBN
9788490295953
Edition
1
Topic
Art
Subtopic
Museum Studies

Table of contents