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About this book
Netflix es una empresa líder dentro del sector del entretenimiento audiovisual que ofrece sus servicios a través de una suscripción de vídeo bajo demanda (VOD en inglés) por internet. Esta publicación es pionera en describir este nuevo modelo de negocio audiovisual. Se aborda Netflix desde una perspectiva poliédrica que engloba su producción original, magnitudes económicas, algoritmos y big data, estrategias disruptivas, su éxito enEspaña y tendencias de futuro. El periodo temporal abarca desde su fundación en 1997 hasta la actualidad. El servicio Netflix es un paradigma construido a partir de la innovadora tecnología deSilicon Valley fusionada con el entretenimiento audiovisual producido por Hollywood.
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Yes, you can access Paradigma Netflix by Carrillo Bernal, Javier in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Performing Arts. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Prólogo
- See What´s Next: evolución del modelo de negocio de Netflix
- Bibliografía
- To Be or Not to Be: luces y sombras en el modelo de negocio de Netflix (2015-2018)
- Bibliografía
- Where´s Netflix?: estrategia mutiplataforma
- Bibliografía
- Neutralidad de la red y Netflix: el problema del transporte gratuito de los bits
- Bibliografía
- Made in Netflix: producción original
- Bibliografía
- Global TV: expansión internacional de Netflix
- Winner of Moments of Truth: la competencia de Netflix
- Brand of the Year: Netflix es una marca global
- Bibliografía
- Disruptive innovation: la estrategia disruptiva de netflix
- Bibliografía
- Netflix, Olé: Netflix en España
- Bibliografía
- Manifiesto Long-Term View: vectores de futuro de Netflix
- Bibliografía
- An Empire Has Been Born: Conclusiones