El libro aborda la práctica del newsjacking como técnica de comunicación innovadora y creativa que parte de la actualidad para crear y difundir contenidos que capten la atención de los usuarios de las redes sociales y los medios de comunicación. En concreto, se describen y analizan los casos de las acciones «Mariano-Carles» de ByHours, «MasterChef» de InfoJobs, y «Másteres» de Holaluz. Desde una perspectiva integrada, estas acciones se plantean con una visión alineada con los objetivos de crecimiento del growth hacking y combinan técnicas de periodismo, publicidad, relaciones públicas y marketing digital.

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Yes, you can access Newsjacking posdigital by Coll Rubio, Patricia, Micó Sanz, Josep Lluís in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.