¿Cómo planificar la comunicación de eventos de todo tipo, desde pequeños actos a grandes festivales? ¿Cómo se articulan las fases de una estrategia de comunicación? Este manual ofrece consejos teóricos y prácticos al respecto. Una publicación completa que puede servir tanto a estudiantes relacionados con el turismo, la organización de eventos, el protocolo o la comunicación corporativa, como a profesionales vinculados a la materia. El libro cuenta con información sobre herramientas comunicativas, que van desde la comunicaciónclásica a las nuevas tecnologías. Incluye, además, entrevistas a expertos para una orientación relacionada con la realidad profesional. Todo ello, con la rigurosidad de una publicación académica.

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Publisher

Year

Print ISBN

eBook ISBN

Edition

Topic

Business

Subtopic

Hospitality, Travel & Tourism Industry

Index

Business

Prólogo
Introducción
¿Qué entendemos por evento?
Análisis de la situación
Diagnóstico: DAFO avanzado
Determinación de objetivos y necesidades de comunicación
Estrategias, acciones e implementación del plan
Organización y estructuración
Protocolo de crisis
Medición de resultados
Revisión y evaluación del plan
Algunas cuestiones de interés
Entrevistas
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Yes, you can access Planificación de la comunicación de eventos by Sabater, Federico, Ato, Óscar in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

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