eBook - PDF

Régimen jurídico y mercado de la televisión de pago en España

Name: Régimen jurídico y mercado de la televisión de pago en España
ISBN: 9788490298909

García Castillejo,

Ángel,

238 pages
English
PDF
Available on iOS & Android

eBook - PDF

Régimen jurídico y mercado de la televisión de pago en España

García Castillejo,

Ángel,

About this book

El mercado de la televisión de pago, o mejor dicho, el de los contenidos audiovisuales de pago, observa un crecimiento prácticamente constante a lo largo de las últimas décadas. Con este texto se pretende acercar al lector profesional y estudioso, un análisis del fenómeno de los contenidos audiovisuales de pago, entre los que se encuentra la denominada en su día como?la televisión para ricos?. Este submercado, inserto en el mercado más amplio del audiovisual, genera una actividad económica incluso mayor en algunos países que la de la televisión comercial en abierto. Bajo estas premisas se abordan en este texto, para el caso del mercado español, los distintos medios, plataformas, tecnologías y contenidos audiovisuales para el modelo de negocio de pago, siempre teniendo presente el contexto más global del conjunto del sector audiovisual. A la vez, se es testigo de la evolución «convergente» de este sector con el de las comunicaciones electrónicas, y por tanto se advierten las profundas transformaciones que el modelo de pago experimenta y, con ello, una cada vez mayor segmentación de los contenidos "Premium" y su mayor accesibilidad tecnológica y económica para capas cada vez más amplias de la sociedad.

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Yes, you can access Régimen jurídico y mercado de la televisión de pago en España by García Castillejo, Ángel in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.