Normalizados los blogs como memoria de una conversación pausada, los contenidos en la Web no dejan de compartirse de forma efervescente en redes sociales de todo tipo. Los últimos acontecimientos evidencian la cada vez mayor influencia de las redes sociales de Internet en cualquier ámbito. Ya se hable de temas tan diversos como política, economía, arte, empleo o turismo, las redes ofrecen aplicaciones y posibilidades todavía en un desarrollo incipiente pero constante. Para un estudiante de Comunicación, es vital alcanzar una visión panorámica e integradora de la repercusión de este fenómeno en campos tan cercanos a su futuro profesional como pueden ser la publicidad, el marketing, el periodismo, las industrias culturales del audiovisual o la dirección de comunicación en las empresas. Bajo estos pilares, los autores esbozan con sencillos casos de estudio las tendencias más significativas sobre redes que un estudiante de Comunicación no debería perder de vista. Las redes sociales no son el futuro, sino un presente que redefine muchas de las esferas de nuestra existencia, también la profesional.

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Yes, you can access Redes sociales para estudiantes de Comunicación: 50 ideas para comprender el escenario online by Noguera Vivo, José Manuel, Martínez Polo, Josep, Grandío Pérez, María del Mar in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Editorial UOC, S.L.

Year

2012

eBook ISBN

9788490290385

Edition

Topic

Business

Subtopic

Digital Marketing

Index

Business

About this book

Frequently asked questions

Information

Table of contents