eBook - PDF

Teoría y métodos para marcas de territorio.

Name: Teoría y métodos para marcas de territorio.
ISBN: 9788490296721

de San Eugenio Vela,

Jordi,

286 pages
English
PDF
Available on iOS & Android

eBook - PDF

Teoría y métodos para marcas de territorio.

de San Eugenio Vela,

Jordi,

About this book

La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el marco de una emergente economía de la identidad. En este contexto, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica gestionada, en parte, mediante la trasformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra.

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Yes, you can access Teoría y métodos para marcas de territorio. by de San Eugenio Vela, Jordi in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.