El desafío de un usuario a Telecinco por una televisión más ética, el bulo que aseguraba que Heineken había patrocinado una pelea de perros en Bangladesh, la reacción de una joven startup ante una rotura de stock, la última crisis de El País tras un editorial incendiario de su director o la reacción de Netflix después de que un fallo en sus servidores privara del servicio de cine streaming a miles de usuarios de su plataforma. A medio camino entre el manual de usuario y el ensayo sociológico, estos 25 casos esenciales te ayudarán a comprender la importancia de la reputación digital en las empresas y a saber actuar en caso de crisis.
- 230 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Prólogo. La era del superyó digital
- Hawkers, cegados por ser visibles
- United Breaks Guitar, un caso de altos vuelos
- Justine Sacco, un tweet que cuesta una vida
- Heineken o la crisis del Ave Fénix
- Celebgate, el precio de la sospecha
- Netflix o la normalización del error
- Caso Nadia Nerea, la última gran crisis del periodismo español
- Tipgate en Applebee’s
- Popitas, cómo aprovechar un Hot Topic
- Canal Sur, #CampanadasInterruptus
- Caranchoa, mucho más que un bofetón
- DKV seguros, ser o no ser
- Gallo, todo por la pasta
- Hero Baby, malinterpretando las tendencias
- Jot Down, el ombligo del mundo se encuentra un agujero negro
- Pompeii o el valor del perdón
- El caso JPelirrojo y la alineación de valores
- L’Oréal, porque no lo vales
- Manolo Lama, crónica de un despropósito
- Pedro Duarte, la inconsciencia también es digital
- Petra László, la peor persona del mundo
- Bufete Rojas, testamento digital
- Pablo Herreros, Telecinco y el poder de las personas
- El País como reflejo de un país en crisis
- Innwise, la importancia de la cultura empresarial
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Yes, you can access SOS by López Menacho, Javier in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.