Los turistas están conectados en todo momento y se mueven en un entorno social, local ymóvil: buscan información en internet antes de ir a su destino y realizan las reservas por anticipado, utilizan el móvil durante su experiencia turística para comunicarse y, tanto durante como tras el viaje, comparten sus opiniones en medios sociales. Las empresas y destinos turísticos deben adaptarse aesta realidad, en la que lo físico es inseparable de lo online, conformando un entorno híbrido. Paralelamente, los espacios rurales sufren numerosos problemas de desarrollo y despoblación, y el turismo rural constituye una actividad que puede ayudar a revertir esta situación. Las nuevas tecnologías se configuran como herramientas que unen alosturistas conectados con estos espacios.En este contexto, se enfrentan a la necesidad de tener relevancia en internet si quieren sobrevivir en un entorno global y digital. Para ello es necesario nosolo que tengan unapresenciaonline, sino también que ofrezcan información relevante, secomuniquen por los medios sociales y dispongan delacapacidad de venderonline.Este libro ofrece una visión general de la situación del turismo ruralonline, así como las claves para que las empresas y destinos turísticos logren conectar con los turistas y éstos disfruten de las experiencias únicas que les ofrece elturismo rural.
- 170 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Introducción
- Estado de la cuestión
- Un método de análisis online
- Caso práctico: Comunitat Valenciana
- Resultados
- Conclusiones
- Futuras investigaciones y nuevas tendencias
- Índice de acrónimos
- Referencias bibliográficas
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Yes, you can access Turismo rural online by Beltrán, Gersón in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.