La radio ya no es lo que era, es mucho más. Se ha multiplicado a través de nuevas plataformas, de contenidos multimedia que se acercan al oyente desde múltiples dispositivos. Como si de un dial radiofónico se tratara, en estas páginas se recorren los momentos más importantes de la vida de este medio. El desarrollo de la tecnología es el hilo conductor de este estudio, como promotor de las transformaciones más significativas, y la audiencia es el estímulo que necesita la radio para formular nuevos contenidos. A través de una revisión exhaustiva del medio y su entorno, el principal objetivo es constatar que internet ha sido el gran impulsor del cambio en la comunicación radiofónica. Sin embargo, trataremos de entender porqué los profesionales del medio se aferran a un modelo de negocio anticuado que sigue pensando más en el anunciante que en el oyente.
- 158 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Agradecimientos
- Prólogo. Los paisajes de la radio
- Introducción
- Evolución de la empresa radiofónica en España
- Estructura del sistema de medios de comunicación
- Modelos de programación radiofónica
- Conclusiones
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Yes, you can access Vivir la radio by Infante Pineda, Sara in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over 1.5 million books available in our catalogue for you to explore.