A Customer-oriented Manager for B2B Services
eBook - PDF

A Customer-oriented Manager for B2B Services

Principles and Implementation

  1. 265 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

A Customer-oriented Manager for B2B Services

Principles and Implementation

About this book

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

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Information

Publisher
Wiley-ISTE
Year
2022
Print ISBN
9781786307576
eBook ISBN
9781119902416
Edition
1
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Foreword
  7. Preface
  8. Part 1. Understanding the Fundamentals of Customer Orientation in B2B Services
  9. Part 2. Knowing the Customer
  10. Part 3. Making the Most of the Offer
  11. Part 4. Delivering the Service
  12. Conclusion
  13. References
  14. Index
  15. Other titles from iSTE in Innovation, Entrepreneurship and Management
  16. EULA

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Yes, you can access A Customer-oriented Manager for B2B Services by Valerie Mathieu in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.