eBook - ePub

Las multinacionales del entretenimiento

Name: Las multinacionales del entretenimiento
ISBN: 9788491808954

Fútbol, diplomacia, identidad y tecnología

Ginesta Portet,

Xavier,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Las multinacionales del entretenimiento

Fútbol, diplomacia, identidad y tecnología

Ginesta Portet,

Xavier,

About this book

Redefinir los clubes de fútbol como «multinacionales del entretenimiento» en la época de la globalización es el objeto de estudio del presente libro. Esta obra parte de un estudio diacrónico de las diferentes teorías con las que se ha afrontado el análisis del proceso de globalización del deporte y se adentra en el concepto del «complejo mediático y deportivo global». Seguidamente, con voluntad ejemplificadora, se focaliza en las principales transformaciones del negocio del fútbol en el inicio del siglo xxi: la transformación del negocio del fútbol en un negocio del entretenimiento, la transformación de los clubes en agentes «paradiplomáticos», la volatilización de lasidentidades locales de estos clubes en un entorno de globalidad y, finalmente, la irrupción de los deportes electrónicos (e-sports) como un ámbito de crecimiento futuro para la industria.

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Yes, you can access Las multinacionales del entretenimiento by Ginesta Portet, Xavier in PDF and/or ePUB format, as well as other popular books in Social Sciences & Sport & Exercise Science. We have over one million books available in our catalogue for you to explore.