Stay Woke, Not Broke
eBook - ePub

Stay Woke, Not Broke

Protect Your Brand in Today's Business Climate

  1. 148 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Stay Woke, Not Broke

Protect Your Brand in Today's Business Climate

About this book

Navigate polarizing landscapes and "cancel culture" traps.Businesses wanting to stay relevant and do the right thing are asking questions such as "What is 'woke' and how can a business be it?, " and " How can you avoid a mistake that could get you 'cancelled'?" While social justice issues dominated the headlines, author and disability advocate Alison Tedford realized business owners were asking these questions and often didn't know how to sell with sensitivity, share their stances on social justice issues, or even what their audiences wanted or expected from them. Did they need to take a stand, and if they did, what if they said the wrong thing? Was recovery possible? This experience saw Tedford develop a program that is, in a nutshell, social justice education for owners of businesses big and small. Stay Woke, Not Broke explains how to create diversity statements, develop content plans for ongoing social justice topics, and moderate your communities to let important conversations take place.With more than a decade in cross-cultural communication and education in the public sector, and several years in the private sector creating content for public education on social history affecting Indigenous people, her experience navigating sensitive topics lends itself to this book.

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Yes, you can access Stay Woke, Not Broke by Alison Tedford in PDF and/or ePUB format, as well as other popular books in Business & Business Education. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Self-Counsel Press
Year
2022
Print ISBN
9781770403390
eBook ISBN
9781770405301
Topic
Business
Subtopic
Business Education
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Preface
  5. CHAPTER 1: Intimately Inclusive: A Profile of a Company Doing Right (Forever Yours Lingerie)
  6. CHAPTER 2: Key Terms Defined
  7. CHAPTER 3: Does Social Justice Belong in Business?
  8. CHAPTER 4: The Language of Inclusion
  9. CHAPTER 5: Your Policies: Are They about Equity?
  10. CHAPTER 6: Marketing to and for More People
  11. CHAPTER 7: Building Inclusive Communities Online
  12. CHAPTER 8: Common Questions about Social Justice Values in Business
  13. CHAPTER 9: What’s in a Name? A Profile of a Company Doing Right by Fixing a Problem (One Lax)
  14. Conclusion: A Call to Action
  15. Download Kit
  16. Acknowledgments and Dedication
  17. About the Author
  18. Notice to Readers
  19. Self-Counsel Press thanks you for purchasing this ebook.