Digital Storytelling
eBook - PDF

Digital Storytelling

Spannende Geschichten fĂźr interne Kommunikation, Werbung und a

Dieter Georg Herbst, Thomas Heinrich Musiolik

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  1. 320 pages
  2. German
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Digital Storytelling

Spannende Geschichten fĂźr interne Kommunikation, Werbung und a

Dieter Georg Herbst, Thomas Heinrich Musiolik

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About This Book

Die beiden Storytelling-Experten Dieter Georg Herbst und Thomas Heinrich Musiolik erklären Schritt für Schritt, wie digitale Geschichten entstehen und wie sie erfolgreich in der Unternehmenskommunikation eingesetzt werden können. Hilfreich sind dabei zahlreiche Tipps und Best-Practice-Beispiele. Die Autoren geben ihrem Buch Antworten auf folgende Fragen: •Warum steigern Geschichten den Unternehmenswert?•Wie können wir Erlebnisse aufbauen und kontinuierlich entwickeln?•Welche Besonderheiten ergeben sich bei der Nutzung digitaler Inhalte auf verschiedenen Endgeräten?•Wie wird sich Digital Storytelling in den kommenden Jahren entwickeln?Für die zweite Auflage wurden neue Themen aufgenommen wie das Data Storytelling, sowie Geschichten im Content Marketing und in den Social Media. Die Beispiele wurden aktualisiert.

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Information

Publisher
Herbert von Halem Verlag
Year
2022
ISBN
9783744520515
Topic
Business
Subtopic
Pubbliche relazioni
Index
Business

Table of contents