eBook - ePub

Design-Centered Entrepreneurship

Name: Design-Centered Entrepreneurship
ISBN: 9781000570212

Min Basadur,

Michael Goldsby,

Rob Mathews,

332 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Design-Centered Entrepreneurship

Min Basadur,

Michael Goldsby,

Rob Mathews,

About this book

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

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Yes, you can access Design-Centered Entrepreneurship by Min Basadur,Michael Goldsby,Rob Mathews in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.