Chapter 1
Constructing a Checklist
Imagine yourself in this situation: Less than five months ago, you were summoned from the private sector to join a newly formed national government. Your background is in consumer retail; now you are regulating the nationâs mining industry. You are abroad on a state visit, still working up to speed, when word reaches you from your home office that there has been a mining disasterâa cave-in deep below, death toll unknown, with nearly three dozen people missing.
Or envision this: For decades, your financial services firm has sailed along. Not only have revenues soared, but your company has earned a treasured AAA credit rating while creating an extraordinary wealth engine: a little giant of a division that insures against debt defaults, including subprime mortgages. Continuing prosperity seemed assured, but suddenly the market implodes. Subprime mortgages turn noxious, an investment bank fails, and your AAA rating slips to AA, then A-minus. With those downgrades, you are required to post billions of dollars in collateral that you simply do not have. Your boat is heading for a cataract, and you seem helpless at the tiller.
Or this one: The enemy has surrendered after a four-year conflict that has left more than 700,000 dead, and your commander has ordered you to arrange one of the warâs crowning moments, the formal surrender of the enemyâs most venerated army. The tone, the texture of the ceremony, the formalities of receiving the adversaryâthey are for you to craft.
And still one more: An industrial manufacturer is breaking itself into three entities and its board chair asks you, the chief financial officer, to helm one of the spin-offs. Having minded the parentâs financial shop, you are now summoned to take charge of everything in the new offspring, from plant operations and product marketing to human resources and governance practices. Worse, it is a troubled enterprise with asbestos liabilities and without a cohesive identity. Are you ready to turn it around and master it all?
These are not, of course, hypothetical situations. Laurence Golborne, the new mining minister for the Republic of Chile, was visiting Ecuador when his chief of staff in Santiago sent him a simple but urgent text. âMine cave-in CopiapĂł,â she wrote, with â33 victims.â Twenty-eight hours later, at 3:30 a.m., Golborne arrived at the site of the mining disaster in the remote Atacama Desert of northern Chile. Soon, hundreds of millions of people around the globe would be witnessing one of the greatest mine rescues of all time.
Like the miners in Chile, American International Group (AIG)âa financial services giant heading for a cascadeâwas ultimately rescued through government intervention. When the subprime mortgage market in which AIG was deeply invested began to implode, its chief executive found he had put in place too few protective measures. His tone-deaf response to the tumultuous events leading up to the global financial crisis left the company vulnerable to one of the greatest corporate collapses in business history. The company had been deemed âtoo big to fail,â and now it seemed almost too toxic to save.
How different were the actions taken by Union officer Joshua Lawrence Chamberlain when General Ulysses S. Grant handed him the historic duty of coordinating a follow-up ceremony to Confederate general Robert E. Leeâs surrender at Appomattox, Virginia. Instead of humiliating the Confederate army, as might have been expected after four years of deadly conflict, Chamberlain ordered a reunifying salute and launched a healing process that helped rejoin a nation.
Then thereâs Denise Ramos, the former chief financial officer of ITT. She had a head start, in the view of the chair of her governing board, thanks to her acquired ability to think and act as a general managerâtaking responsibility for everything even before she had taken formal responsibility for all. In the years ahead, once fully in charge, she revamped and redirected the spin-off to outperform its market, taking the company, in the words of one equity analyst, to a âvery healthyâ place.â1
Three of the leaders we have just met were well prepared when summoned to their moment in history, but one was obviously not. To be sure, few of us are likely to have our leadership tested in such trying ways. But all of us can and should prepare for less public setbacks and turning points in our own ways of serving, and it calls us to ask: Why did Joshua Chamberlain, Laurence Golborne, and Denise Ramos rise so effectively to their challenges? Why, by contrast, was the AIG executive unable to fashion a calamity-preventing or life-saving response? And is the skill set that served Chamberlain, Golborne, and Ramos learnable, transferable, and applicable to other leaders who may never be called to scale the same kinds of mountains that these leaders ascended, but who are sure to face daunting terrains of their own?
A central premise for this book is that we each should be able to offer an affirmative response to those questions. Effective leadership for the personal challenges ahead can be mastered, in my view, by all readers who carry any responsibility for the performance of their enterprises or their teams. That is why I advocate, and in these pages lay out, a mission-critical checklist, a set of the most impactful and essential leadership principles that are tried, tested, and true.
The leaderâs checklist, we shall see, is composed of a limited set of principles applicable to most managers, in most endeavors, in most circumstances. Given the vast variety of leadership roles, one size does not precisely fit all, but the checklist and its broadly defined components can nonetheless help prepare you for guiding your own enterprise or team through both good times and worst-case scenarios, even if (thankfully) you are never forced to face the latter.
Building the Checklist
To build the leaderâs checklist, I have tapped not only my own research experience but also that of an array of investigators, thinkers, and practitioners. Working with hundreds of managers and executives in Asia, Europe, North America, and South America, interviewing managers in the United States and abroad, and witnessing managers facing a range of critical moments, I have concluded that their thinking and experience point to a core of mission-critical leadership principles that vary surprisingly little among companies or countries.2
From my own reading, too, I have become convinced that with leadership, as with so much else, brevity is the soul of wit. But the checklist also cannot be too skeletal or minimalist. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possibleâbut not simpler. The leaderâs checklist is likewise at its best when it is as bare-bones as possibleâthough not more so.3
My own engagement with participants in a wide range of leadership programs has been critical to identifying these principles. I have asked many managers and executives, for instance, how they would lead or have led, and to test those ideas I have frequently placed managers and executives in a leaderâs shoes at a particularly challenging moment. I elicit their pragmatic, experience-based knowledge of what is essential for effective exercise of their own leadership during that instant.
One such moment centered on the chief executive of IBM, Virginia Rometty, as she acquired the hybrid cloud-computing company Red Hat for $34 billion. âMost companies today are only 20% along their cloud journey,â renting computer power to âcut costs,â she explained. The ânext 80% is about unlocking real business value and driving growth,â and that, she said, ârequires shifting business applications to hybrid cloudâ and âextracting more data and optimizing every part of the business.â On the flip side, Red Hat CEO James Whitehurst explained his embrace of IBMâs overture for that purpose while at the same not giving up his firmâs identity: âJoining forces with IBM will provide us with a greater level of scale, resources and capabilities,â he said, yet at the same time it will also preserve âour unique culture.â4
By the dealâs terms, Red Hat would remain a distinct operation within IBMâs Hybrid Cloud Team, though Whitehurst was to report directly to the IBM CEO. Red Hat would maintain its North Carolina home office, even though IBM was headquartered nearly 600 miles north. Many of Red Hatâs 13,000 employees were no doubt skeptical about the takeover by a distant company with a different culture that had so far found little traction in the cloud, one of the eraâs premier emergent technologies; at the time Microsoft held 15% of the cloud-computing market, Amazon 34%, and IBM just 7%.5
Imagining that Rometty met with an assemblage of Red Hatânow IBMâemployees a few days after their acquisition, I ask a manager or executive to play the role of CEO Rometty at the gathering. I ask others to respond as newly concerned or even reluctant employees of IBM. After a round of questions for the IBM chief executive, I query participants on what they would want and expect to hear from the CEO, their new superior, if they were to remain with the merged companies and devote themselves with gusto to building and running the combination during the months ahead.