eBook - PDF

Cases in Advertising Management

Name: Cases in Advertising Management
ISBN: 9781317475347

Larry D Kelley,

Donald W Jugenheimer,

192 pages
English
PDF
Available on iOS & Android

eBook - PDF

Cases in Advertising Management

Larry D Kelley,

Donald W Jugenheimer,

About this book

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Yes, you can access Cases in Advertising Management by Larry D Kelley,Donald W Jugenheimer in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.