Design Thinking for Business Growth
eBook - PDF

Design Thinking for Business Growth

How to Design and Scale Business Models and Business Ecosystems

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Design Thinking for Business Growth

How to Design and Scale Business Models and Business Ecosystems

About this book

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.

  • Fleshed out case studies and examples of companies with successful business ecosystem initiatives
  • A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation
  • Practical exercises to better understand and implement the ideas discussed in the book

Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.

With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.

If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

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Yes, you can access Design Thinking for Business Growth by Michael Lewrick,Michael Lewrick in PDF and/or ePUB format, as well as other popular books in Design & Product Design. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2022
Print ISBN
9781119815150
eBook ISBN
9781119815181
Edition
1
Topic
Design

Table of contents

  1. Title Page
  2. Copyright Page
  3. Foreword
  4. How to get the most out of the book
  5. Contents
  6. Motivation for This Book
  7. Mindshifts
  8. Design Thinking for Business Growth
  9. Definition of Ecosystems as Growth Lever
  10. Exercise: Start Thinking in Ecosystems. Now!
  11. Chapter 1: Ecosystem Strategy
  12. Chapter 2: Design Lenses Toolbox
  13. Chapter 3: Reflection on Design Thinking for Business Growth
  14. Chapter 4: Examples of Design Thinking for Business Growth
  15. A Final Word
  16. Reflection and Outlook
  17. Closing Words
  18. Index and Bibliography
  19. EULA