Global Strategic Management in the Service Industry
eBook - ePub

Global Strategic Management in the Service Industry

A Perspective of the New Era

Saloomeh Tabari, Wei Chen, Saloomeh Tabari, Wei Chen

  1. 264 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Global Strategic Management in the Service Industry

A Perspective of the New Era

Saloomeh Tabari, Wei Chen, Saloomeh Tabari, Wei Chen

Book details
Table of contents
Citations

About This Book

Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic chapters, issues in digital marketing, online retailing and experiential marketing are examined, as well as the challenges faced by small and large businesses in the service sector. Tabari and Chen provide a fresh view of changes in the strategic management and marketing strategies within the service industry, exchanging new ideas for both the mid and post-pandemic crisis.

Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented. This is important particularly due to rapid growth and technological advancements developed in service sectors being applied to other industries.

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Information

Publisher
Emerald Publishing Limited
Year
2022
ISBN
9781801170833
Topic
Negocios y empresa
Subtopic
Estrategia empresarial

Table of contents

Citation styles for Global Strategic Management in the Service Industry

APA 6 Citation

Tabari, S., & Chen, W. (2022). Global Strategic Management in the Service Industry ([edition unavailable]). Emerald Publishing Limited. Retrieved from https://www.perlego.com/book/3292154/global-strategic-management-in-the-service-industry-a-perspective-of-the-new-era-pdf (Original work published 2022)

Chicago Citation

Tabari, Saloomeh, and Wei Chen. (2022) 2022. Global Strategic Management in the Service Industry. [Edition unavailable]. Emerald Publishing Limited. https://www.perlego.com/book/3292154/global-strategic-management-in-the-service-industry-a-perspective-of-the-new-era-pdf.

Harvard Citation

Tabari, S. and Chen, W. (2022) Global Strategic Management in the Service Industry. [edition unavailable]. Emerald Publishing Limited. Available at: https://www.perlego.com/book/3292154/global-strategic-management-in-the-service-industry-a-perspective-of-the-new-era-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Tabari, Saloomeh, and Wei Chen. Global Strategic Management in the Service Industry. [edition unavailable]. Emerald Publishing Limited, 2022. Web. 15 Oct. 2022.