The Sharing Economy and the Tourism Industry

Perspectives, Opportunities and Challenges

Roya Rahimi, Babak Taheri, Dimitrios Buhalis

• Publisher: Goodfellow Publishers
• Year: 2022
• Print ISBN:
  9781915097064
• eBook ISBN:
  9781915097071
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Table of contents

• Part I:
• Issues and Concepts
• 1 Introduction: The Sharing Economy: Perspectives, opportunities and challenges
• 2 The Sharing Economy: History, definitions and related concepts
• 3 Understanding the Sharing Economy
• 4 Hosting via Airbnb: Motivations and operational complexities
• 5 A Critical Review of Sharing Economy in Tourism
• Part II:
• Impacts and Values
• 6 National culture and the sharing economy
• 7 The Impact of Airbnb on the Traditional Accommodation Sector in Trinidad and Tobago
• 8 The Sharing Economy and Peer-to-Peer Accommodation: From new consumers to new business models
• 9 Co-creation of value: Valorization of local identity through creative tourism
• 10 Mine, yours and ‘shared’: The ethical discourse of ‘collaborative consumption’
• Part III:
• Future Developments
• 11 Big Data and Digital Marketing in the Sharing Economy
• 12 The Future of Mobility According to Uber:
• 13 Blockchain and the Future of the Sharing Economy: A decentralized sharing economy
• 14 Rethinking Tourism Models in the Platform Era of the Sharing Economy: Implications for tourism marketing and management
• 15 Conclusion: The Sharing Economy: Perspectives, opportunities and challenges
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