Online Vs Offline Shopping in India
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Online Vs Offline Shopping in India

Customer Choice of Shopping Online and Offline Shopping : A Study in Indian Context.

Dr. Jaipal Rathod

  1. 176 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Online Vs Offline Shopping in India

Customer Choice of Shopping Online and Offline Shopping : A Study in Indian Context.

Dr. Jaipal Rathod

Book details
Table of contents
Citations

About This Book

The present study examines human-to-human interaction to human-to-machine interaction as a fundamental difference between physical retailing and virtual retailing in India. There are two broad categories of retailing in India – physical stores and virtual stores. The bulk of retailing occurs through physical stores. The retailing sector is growing at a fast pace and gaining popularity. Developments in Information Technology have enabled online shopping; that gave scope for customers to order goods and services the transactions to happen without the need for physical interaction with the retailers. The Indian retail industry is undergoing a change from street side local physical retailing to organized retailing as well as Internet-based e-retailing. Fulfilling customer needs is the only constant in the dynamic business environment.This books helps online and offline service providers of retail industry to understand customer attitudes and buying behavior in Indian context.

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Information

Year
2019
ISBN
9783659858253
Edition
1
Subtopic
Operations

Table of contents

Citation styles for Online Vs Offline Shopping in India

APA 6 Citation

Rathod, J. (2019). Online Vs Offline Shopping in India (1st ed.). LAP LAMBERT Academic Publishing. Retrieved from https://www.perlego.com/book/3407690/online-vs-offline-shopping-in-india-customer-choice-of-shopping-online-and-offline-shopping-a-study-in-indian-context-pdf (Original work published 2019)

Chicago Citation

Rathod, Jaipal. (2019) 2019. Online Vs Offline Shopping in India. 1st ed. LAP LAMBERT Academic Publishing. https://www.perlego.com/book/3407690/online-vs-offline-shopping-in-india-customer-choice-of-shopping-online-and-offline-shopping-a-study-in-indian-context-pdf.

Harvard Citation

Rathod, J. (2019) Online Vs Offline Shopping in India. 1st edn. LAP LAMBERT Academic Publishing. Available at: https://www.perlego.com/book/3407690/online-vs-offline-shopping-in-india-customer-choice-of-shopping-online-and-offline-shopping-a-study-in-indian-context-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Rathod, Jaipal. Online Vs Offline Shopping in India. 1st ed. LAP LAMBERT Academic Publishing, 2019. Web. 15 Oct. 2022.