Brand admiration
eBook - ePub

Brand admiration

Strategie di business per arrivare al cuore delle persone

C. Whan Park, Deborah J. Macinnis, Andreas B. Eisingerich

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  1. 304 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Brand admiration

Strategie di business per arrivare al cuore delle persone

C. Whan Park, Deborah J. Macinnis, Andreas B. Eisingerich

Book details
Table of contents
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About This Book

Nel mondo della comunicazione e del marketing, i libri sul branding non mancano. Brand Admiration, però, è diverso – e rivoluzionario – sotto tanti punti di vista. Sviluppa una prospettiva nuova, coerente e completa – che chiameremo "sistema di gestione della brand admiration" – sugli obiettivi fondamentali del brand management e su come raggiungerli. Che cos'hanno in comune i grandi brand noti in tutto il mondo, come Nike, Apple, Disney, Google, Ferrero, Gucci, Barilla? Certamente sono famosi per l'eccellenza dei loro prodotti, ma c'è di più: sono soprattutto brand ammirati. La brand admiration è l'obiettivo a cui tendere per garantire la buona salute di una azienda. A differenza di altri manuali, che forniscono per lo più degli elenchi di cose da fare, questo libro svela un sistema onnicomprensivo costituito da elementi connessi e integrati fra loro

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Information

Publisher
Hoepli
Year
2022
ISBN
9788836006069
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents