Brand admiration
eBook - ePub

Brand admiration

Strategie di business per arrivare al cuore delle persone

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Brand admiration

Strategie di business per arrivare al cuore delle persone

About this book

Nel mondo della comunicazione e del marketing, i libri sul branding non mancano. Brand Admiration, però, è diverso – e rivoluzionario – sotto tanti punti di vista. Sviluppa una prospettiva nuova, coerente e completa – che chiameremo "sistema di gestione della brand admiration" – sugli obiettivi fondamentali del brand management e su come raggiungerli. Che cos'hanno in comune i grandi brand noti in tutto il mondo, come Nike, Apple, Disney, Google, Ferrero, Gucci, Barilla? Certamente sono famosi per l'eccellenza dei loro prodotti, ma c'è di più: sono soprattutto brand ammirati. La brand admiration è l'obiettivo a cui tendere per garantire la buona salute di una azienda. A differenza di altri manuali, che forniscono per lo più degli elenchi di cose da fare, questo libro svela un sistema onnicomprensivo costituito da elementi connessi e integrati fra loro

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Yes, you can access Brand admiration by C. Whan Park,Deborah J. Macinnis,Andreas B. Eisingerich in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Hoepli
Year
2022
eBook ISBN
9788836006069
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Frontespizio
  3. Copyright
  4. Sommario
  5. Elenco delle figure
  6. Elenco delle tabelle
  7. Gli autori
  8. Prefazione all’edizione italiana
  9. Prefazione
  10. Presentazione: Cosa rende speciale questo libro?
  11. Sezione 1: Il quadro generale
  12. Sezione 2: Creare brand ammirati
  13. Sezione 3: Rafforzare e sfruttare i brand ammirati
  14. Sezione 4: Stabilire il valore dei brand ammirati per le aziende e per i clienti
  15. Appendice
  16. Postfazione: pensieri conclusivi
  17. Indice analitico
  18. Informazioni sul Libro