eBook - ePub

Storytelling for Business

Name: Storytelling for Business
ISBN: 9781788603478

The art and science of creating connection in the digital age

Rob Wozny,

248 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Storytelling for Business

The art and science of creating connection in the digital age

Rob Wozny,

About this book

** Business Book Awards 2023 Finalist **

"Nothing connects people to engage emotionally with your business better than a well-told story – your story."

From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.

Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.
For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.

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Yes, you can access Storytelling for Business by Rob Wozny in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.