Globalizing Ideal Beauty
eBook - PDF

Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

About this book

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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Yes, you can access Globalizing Ideal Beauty by D. Sutton in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2009
Print ISBN
9780230611740
eBook ISBN
9780230100435
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. List of Illustrations
  4. Acknowledgments
  5. Introduction: J. Walter Thompson’s Women’s Editorial Department
  6. 1 From Suffrage to Soap: Helen Lansdowne Resor and the Women’s Editorial Department
  7. 2 “Good Looks Supremacy”: Advertising an American Ideal Beauty
  8. 3 Selling Prestige and Whiteness: Pond’s Cold Cream and Pond’s Vanishing Cream Case Study
  9. 4 Selling Sex and Science: Woodbury’s Facial Soap Case Study
  10. 5 J. Walter Thompson’s International Expansion and the Ideology of Civilization
  11. 6 J. Walter Thompson’s International Advertisements: The Universal Appeal to Beauty
  12. Notes
  13. Bibliography
  14. Index